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Resources & Media

Manuals. Systems. Scale. And the practical use of AI.

A curated set of articles, interviews, and podcast episodes on manuals, SOPs, franchising, and the practical use of AI. This page is intentionally selective, quality over volume.

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british franchise association
costa coffee
automobile association
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kwik fit

Featured Podcast

The Phoenix Conversations with Lucy McCarraher MBE — “From Typewriters to TikTok”

A conversation about reinvention, knowledge-sharing, and why great operations manuals need
to work for every age, learning style and ability. Also covers why SOPs take so long to
produce—and what changes when you use prototypes, strong standards, and the right tools.

TYPEWRITERS TO TIKTOK with Penny Hopkinson
Brilliance Business TV A Conversation With Penny Hopkinson
AI Bulletproof Your SOPs with Penny Hopkinson
Curiosity, Courage, and an Unconventional Career

What Our Clients Say

“Manual Magic AI® is a real innovation for franchising. This ‘done with you, done by you’ platform removes the overwhelm of building an Operations Manual by using Penny’s proven three-step system.”

Pip Wilkins, CEO

British Franchise Association

Penny Hopkinson in a studio

About Penny Hopkinson

Penny Hopkinson is an author and operations manual specialist, and the founder of Manual Magic AI®. She helps growing businesses, multi-site operators, and franchisors build SOPs and operations manuals that are clear, engaging, and maintainable. Implementation consultancy is delivered via Manual Writers International.

If you want to apply this inside your business:

Use Manual Magic AI®

Get implementation Support via Manual Writers International

Manual Magic: Operations Manuals for the Modern Franchise

Photography: Entirely Catherine Photography

Copyright: 2025 Penny Hopkinson. All rights reserved.

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